PABC wins Award Award for Best New Program
The Canadian Society of Association Executives - BC Chapter has just announced PABC's Physio-4 public awareness program and movingforlife.ca is the winner of the Association Cornerstone of Excellence Awards: New Program. View the PowerPoint presentation here.
The Physio-4 focuses on common activites of British Columbians, providing four tips on how to best enjoy that activity while remaining pain and injury free. Each month correlates to a new activity, and the campaign features PABC members as they play the same sports and take part in the same activities as the patients they see in their practice.
The reasons for movingforlife.ca and the Physio-4 program's success include connecting members of the public to BC physios and the participation and engagement of members.